An SEO audit is a comprehensive analysis of your website's performance in search engines. It identifies technical issues, on-page weaknesses, content gaps, and link profile problems.
Phase 1: Technical SEO Analysis
Crawl your website to find crawl errors, broken links, redirect chains, duplicate content, missing meta tags, page speed issues, and mobile usability problems.
Phase 2: On-Page SEO Analysis
Evaluate each key page for keyword targeting, content quality, internal linking, image optimization, and schema markup. Identify pages that could rank better with targeted optimization.
Phase 3: Content Analysis
Analyze content for topical coverage, keyword cannibalization, thin pages, and opportunities to create new content that captures additional search demand.
Phase 4: Backlink Profile Analysis
Review link profile for toxic backlinks that could trigger penalties, and identify opportunities to build more authoritative links.
Phase 5: Competitor Analysis
Analyze top competitors to understand what keywords they rank for, what content performs best, and where your opportunities exist.